The London Olympic Games ticket sales under the Chinese Olympic Committee were launched on March 15, and people are able to book tickets online through the official website of Caissa Touristic, the exclusive official ticket sales agent of the London Olympic Games ticket sales under the COC.

Caissa Touristic and the China Sports Industry Group became the Chinese Olympic Committee's ticketing and reception service provider from 2009 to 2012. They signed a ticket sales agent agreement with the London Organizing Committee of the Olympic Games to obtain the exclusive rights to sell London Olympic Games tickets and providing relevant reception and travel services to the public.

The website of Caissa Touristic opened a "London Olympic Games" channel on March 15. Chinese viewers only need to log in to it and complete the customer information collection form. A staff member will get back to them to help meet their demands for Olympic Games tickets and associated services.

"There are only a limited number of Olympic tickets, and the tickets for some popular matches are highly coveted. Our staff will sell tickets mainly in order of registration; so interested spectators should fill out the information collection form as soon as possible to make sure they get the tickets for their favorite matches," said Chen Xiaobing, CEO of Caissa Touristic. "Our staff will also provide alternative proposals to customers based on the actual ticket sales situation."

As the 2012 London Olympic Games are drawing near, Caissa is planning to unveil a series of travel products and services, such as a package of match-watching services, visa applications for the Olympic Games, and the "Olympic Tour of the United Kingdom."

In addition, the travel agency will also offer tour packages integrating Olympic matches and venues with other British attractions, so tourists will not only experience the Olympic atmosphere but also enjoy the unique scenery of the United Kingdom.