More than 90% of merchandise being sold on the official website for London 2012 is being made outside the UK, Sky News has discovered.Of the 446 items for sale on the site, 67% are made in China, 18% made in Turkey, while only 8% bear the hallmark "Made in the UK".

China not only manufactures the largest number of products, but the most popular ones - including the symbolic Olympic and Paralympic mascots, Wenlock and Mandeville. Olympics organisers are expecting to raise £1bn from the sale of 2012 merchandise. They are keen to stress that, while most of the souvenirs are made abroad, the majority of licensees are British.

"If you go through each of the licensees they're virtually all UK companies," said Paul Deighton, chief executive of the London Organising Committee."There are one or two who source their manufacturing from overseas, but that's really only in the case when there's no manufacturing left for that kind of product in the UK."One Birmingham-based company, however, feels its specialist product could have been made at home.

Vaughtons made the Olympic and Paralympic medals for the 1908 London Games. They were hoping to be considered for the lucrative contract of producing lapel pin badges for the Games, which are traditionally among the best sellers of any Olympics.

That contract went instead to Chinese company Honav, who manufactured the badges for the Beijing Games.

"We feel betrayed, there's no doubt about that, we feel disgusted, betrayed," said managing director Steve Hobbis.He admits fulfilling the entire order may have been difficult for one UK company, but believes that would have given a boost to the entire industry.

"We couldn't have done it all, we would have maybe contracted soldering out, some of the stamping maybe some of the enamelling. It could have been dealt with around the trade, around the area. "There's lots of companies in the UK that could have assisted and at least they would have been made in the UK.

"It would have given a massive boost to the industry."The fact remains that the organising committee LOCOG have to raise a total of £2bn in order to be able to stage the Games - even if that means the London 2012 souvenirs are not quite as British as they might appear.